Product and price before advertising
Margin was decided before going live: fees, logistics and returns modelled so every sale was profitable from month one.
Results
Case studies: real growth, with margin
No vanity metrics. These are projects with verifiable numbers on revenue, ad cost and profitability.
Galyar · from 0 to €500,000 in 12 months
- €500,000 billed in the first 12 months
- 4% ad spend on sales (TACoS)
- Amazon's Choice badge in the main category
- 2 active products, not a scattered catalogue
- Profitable from the first months
- Launch, catalogue, PPC and logistics managed remotely
What made the difference
Contained, surgical advertising
A 4% TACoS during a launch is exceptional. It came from prioritising high-intent terms and cutting non-returning spend every week.
A focused catalogue
Two well-built products instead of twenty half-built ones: better conversion, better stock control and better organic ranking.
How we got there
- 01
Validation
Demand, competition and target margin analysed before manufacturing and listing.
- 02
Launch
Catalogue, content and first campaigns aimed at generating relevance signal.
- 03
Scaling
Budget increased only on what was already profitable.
- 04
Consolidation
Amazon's Choice, stable reviews and no stockouts during peaks.
It's my own brand
Galyar isn't a client: it's the brand I launched and operate myself. Every pricing, PPC and stock decision was made with my own money at risk.
Frequently asked questions
Can these results be replicated?
I don't promise specific numbers: they depend on product, category and starting margin. What does replicate is the decision method.
Do you work with specific categories?
Mainly with brands owning their physical product. If your category isn't a fit, I'll say so on the first call.
Can I speak to references?
Yes — at proposal stage I share references relevant to your category and market.
Want to know what's realistic in your case?
In 30 minutes we review your account or product and I give you an honest answer.
Book your free audit callReady to find out what's blocking your growth?
Tell me about your brand, where you sell and your main challenge. I reply within 24h.
Booking
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30 minutes to review your situation and detect the levers with the most impact on your marketplace channel.