Amazon & Marketplaces consulting for brands that want to grow with control.
I help brands grow on Amazon with more criteria, margin and less uncertainty.
After almost 7 years working inside Amazon and launching my own brand account, I now support a limited number of companies that want to sell or scale on marketplaces with a clear strategy.
— I also sell on Amazon: €500K+ projected in the first year with 2 products.
About me
From working at Amazon to selling on Amazon
Amazon consultant in Alcoy, Alicante
I'm Armando Ferre, ex-Amazon and a consultant specialized in Amazon and marketplaces. For almost 7 years I worked in Amazon Marketplace and Amazon Business, helping companies grow inside Amazon and leading commercial teams.
Today I combine that experience with the reality of operating my own brand: in 2025 I launched my own account, which is already generating €500K+ with 2 products. I make real decisions about catalog, pricing, PPC, stock, reviews, logistics and profitability.
Based in Alcoy (Alicante), I work with companies across Spain and take on a very limited number of projects. I choose those where I can truly get involved, bring a different perspective and create impact from day one.
Why work with me
Senior consulting, direct contact and real Amazon experience
I work with few brands at a time because my value lies in truly getting involved: understanding the business, prioritizing well and helping make better decisions, not delivering generic reports.
My experience combines three uncommon perspectives: an inside view of Amazon, commercial work with companies that sell on marketplaces, and the daily reality of running my own brand.
Inside view of Amazon
Experience in Amazon Marketplace and Amazon Business, working with companies that wanted to sell and grow within the channel.
Own-brand operator
I run my own account, making real decisions about margin, stock, PPC, reviews and logistics.
Direct contact and focus
I work with few clients so I can get deeply involved in strategy, execution and follow-up.
Actionable decisions
The goal isn't to fill dashboards: it's to know what to move first and why.
Services
Choose the level of support your brand needs right now.
Depending on the stage of your business and the level of support your brand needs.
Marketplace audit
For brands already selling that want to understand what's slowing growth or profitability.
- Account health review
- Listing and conversion analysis
- PPC structure and ACOS review
- Buy Box, pricing and margin analysis
- Prioritized 30-day action plan
Amazon launch
For companies with their own product who want to start selling on Amazon with a clear strategy from the start.
- Product fit validation
- Catalog and pricing strategy
- Listing and A+ content preparation
- Operational and logistics setup
- Launch plan and first campaigns
Monthly retainer
For brands that want senior direction without hiring a full in-house team.
- Monthly growth roadmap
- PPC and profitability review
- Catalog and launch strategy
- Conversion and review improvements
- European expansion planning
Not sure which fits best? Start with a free 30-minute audit →
Process
What the process looks like
Free 30-minute audit
We review your current situation, goals, catalog, challenges and marketplace potential.
Diagnosis
I identify the main growth blockers in traffic, conversion, profitability, operations and account setup.
Action plan
You get a clear plan with priorities, expected impact and concrete next steps.
Execution and follow-up
Depending on your needs, I can help with strategy, implementation, optimization and monthly result reviews.
Fit
Who is it for?
This consulting fits especially well with brands that:
- Have their own product or a clear value proposition.
- Want to start selling or grow on Amazon and marketplaces.
- Need to define a clear strategy before investing time, stock or budget.
- Want to improve profitability, conversion and ad efficiency.
- Need senior judgment to make better decisions.
- Want to grow in an organized way, without improvising every month.
- Want to understand which levers to pull: pricing, PPC, content, catalog, stock, logistics or expansion.
Levers
Marketplace growth levers
Each project focuses where the impact is greatest. These are the areas I work on every day.
Profitability and margin per ASIN
Real margin, fees, logistics and pricing decisions.
PPC, ACOS and TACOS
Campaign structure, bids and budget discipline.
Listing conversion
Titles, images, bullets and A+ that sell, not just inform.
Catalog and pricing strategy
Product roadmap, positioning and pricing per line.
European expansion
Market selection, VAT, logistics and content per country.
Operations: stock, logistics and reporting
FBA, fulfillment, internal flows and actionable KPIs.
Common problems
Common problems I help solve
You want to start, but don't know how
We define whether Amazon or marketplaces make sense for your product, what you need and how to launch with a clear structure from day one.
PPC eats too much margin
We restructure campaigns based on intent, margin and real ranking goals.
Your listings get traffic but convert poorly
We work on positioning, visual content, A+ and review strategy.
You want to expand, but don't know where to start
We define which countries to prioritize and what setup you need before launching.
You measure sales, but not real profitability
We build a real per-ASIN profitability view to decide where to invest.
You don't know what the bottleneck is
We clarify whether the issue is traffic, conversion, price, stock or reviews.
Free audit
What we'll review in the free audit
30 focused minutes. No sales pitch. We leave the call with an honest view of what's working, what's slowing growth and where to start.
- 01
Current state of your account or marketplace channel
- 02
Catalog, pricing and margins
- 03
PPC, ACOS/TACOS and campaign structure
- 04
Listings, conversion and content
- 05
Operational blockers: stock, logistics, Buy Box and reviews
- 06
Recommended next steps
Testimonios
Lo que dicen quienes ya trabajan conmigo
“En 60 días bajamos el ACOS del 41% al 19% sin reducir ventas. Los informes mensuales son los más claros que hemos recibido de cualquier agencia o consultor.”
“Llevábamos 2 años en Amazon sin crecer. En el primer trimestre de trabajo juntos crecimos un 67% en facturación. Lo que más valoro es tener acceso directo al experto, no a un intermediario.”
“La auditoría inicial ya valió el precio. Detectó problemas que nosotros no veíamos y que nos costaban miles de euros al mes. Luego decidimos continuar con gestión completa.”
*Testimonios de clientes reales. Nombres abreviados por confidencialidad.
Case study
Galyar: from €0 to €500,000 on Amazon in 12 months
New brand on Amazon. Only 4% ad spend-to-sales ratio. Amazon's Choice with a premium price.
Starting point
Galyar came to skaleUP with no presence on Amazon: zero sales, zero reviews, zero history.
What we did
Complete launch and growth strategy: market and keyword research, optimized listings from day one (titles, images, A+ Content), launch strategy to generate first reviews and sales velocity, and advertising campaigns focused on profitability, not volume at any price.
Why the 4% TACoS matters
Many accounts "grow" by spending 15-25% of their sales on ads: they invoice more, but earn little. A 4% TACoS means that 96% of every euro sold did not depend on paying for visibility — the brand grew through real organic positioning that persists even when you turn ads off.
Amazon's Choice without being the cheapest
Galyar earned the Amazon's Choice badge while priced 35% higher than its direct competition. Amazon awards this badge to the product with the best combination of relevance, conversion, ratings and delivery experience — not the cheapest. Earning it with a premium price proves the listing, reviews and conversion were above the rest of the market: the brand didn't compete on price, it competed on value perception.
The result
Want results like this for your brand?
Request your free audit and let's see together which levers can move the needle in your case.
Request your free auditFAQ
Frequently asked questions
It depends on the project. I can support on strategy, optimization, execution or work alongside your in-house team. The first step is to understand what level of support your brand needs.
Yes. I can help companies with their own product evaluate whether Amazon or marketplaces make sense for their business, define the entry strategy and prepare the launch with a clear catalog, pricing, content, logistics and profitability structure.
Amazon is the main focus, but I also help brands evaluate and launch on marketplaces like TikTok Shop, Miravia and other selected European channels.
Yes. It's an initial 30-minute call to understand your situation, detect opportunities and see if it makes sense to work together.
It depends on the type of service, the size of the account and the stage the brand is in. A one-off audit, a launch from scratch and a monthly retainer don't have the same scope. In the free audit we review your situation and decide together which type of support fits best. From there I propose a clear scope and a fixed price, no fluff.
No. No serious consultant should guarantee results without controlling stock, price, product quality, reviews, content, logistics and budget. What I do guarantee is a clear diagnosis, a practical plan and transparent tracking of the relevant metrics.
I work best with brands that have their own product, want to grow profitably and are willing to make decisions based on data, not assumptions.
We review account health, PPC efficiency (ACOS/TACOS), listing conversion, margin per ASIN and expansion opportunities. You get a prioritized 30-day action plan.
I act as an external senior lead for your Amazon account: reviewing metrics, adjusting PPC, prioritizing catalog and profitability, and making decisions with your team without hiring extra internal staff.
Mainly Amazon Germany, France, Italy and the UK, including Amazon's Pan-European Program. I also evaluate other channels such as TikTok Shop or Miravia depending on your brand.
Ready to find out what's blocking your growth?
Tell me about your brand, where you sell and your main challenge. I reply within 24h.
Booking
Schedule your free audit
30 minutes to review your situation and detect the levers with the most impact on your marketplace channel.